Behind the Portfolio
Behind the Portfolio
Hi, I’m Winnie.
I believe that empathy and insight are at the core of all effective products and design.
To fulfill a lifelong ambition, I aspire to create and market products that enhance the lives of underrepresented groups worldwide, focusing on solutions for ethnic minorities and those facing resource scarcity.
As a first-generation college student and woman of color, I often embrace a scrappy, creative problem-solving approach to tackle such challenges! I also have an avid interest in technology and love to explore restorative solutions by supporting my workflow with the latest and greatest tools.
Beyond the big and bold, I love sketching, interior design and video editing. You will often find me fuelling my endless curiosity with new hobbies as I believe the act of learning is the defining characteristic of what makes us human.
Education
Columbia University
Masters of Science
University of Toronto
Bachelors of Business Administration
Work Experience
DoorDash
Product Marketing
Kellogg Company
Product Marketing
Dogcross Natural Products
Product Marketing
Unilever
Brand Management
Reckitt
Brand Management
Pepsico
Customer Development
Areas of Expertise
Consumer Research
Branding & Packaging
Storytelling
Product Strategy and Design
Personal Works
Creativity is a muscle that I exercise on the daily. For me, it comes in many forms. From works in film, paint or sketch, there is always opportunity to learn!