Behind the Portfolio

Behind the Portfolio

Hi, I’m Winnie.

I believe that empathy and insight are at the core of all effective products and design.


To fulfill a lifelong ambition, I aspire to create and market products that enhance the lives of underrepresented groups worldwide, focusing on solutions for ethnic minorities and those facing resource scarcity.

As a first-generation college student and woman of color, I often embrace a scrappy, creative problem-solving approach to tackle such challenges! I also have an avid interest in technology and love to explore restorative solutions by supporting my workflow with the latest and greatest tools.

Beyond the big and bold, I love sketching, interior design and video editing. You will often find me fuelling my endless curiosity with new hobbies as I believe the act of learning is the defining characteristic of what makes us human.

Education

Columbia University
Masters of Science

University of Toronto
Bachelors of Business Administration

Work Experience

DoorDash
Product Marketing

Kellogg Company
Product Marketing

Dogcross Natural Products
Product Marketing

Unilever
Brand Management

Reckitt
Brand Management

Pepsico
Customer Development

Areas of Expertise

Consumer Research
Branding & Packaging
Storytelling
Product Strategy and Design

Personal Works

Creativity is a muscle that I exercise on the daily. For me, it comes in many forms. From works in film, paint or sketch, there is always opportunity to learn!